Police in Wyke have set up a Cold Calling Control Zone following reports of bogus callers operating in the area.
The zone covers Ashley Road, Sellerdale Drive, Aysgarth Close, Mistral Close and part of Westfield Lane, and was officially launched this week, following work with partners at Bradford Council and West Yorkshire Trading Standards.
Signs have also been displayed on lampposts to warn cold callers they are not welcome.
The scheme was funded by cash seized from criminals under the Proceeds of Crime Act.
There are more than 200 Cold Calling Control Zones in West Yorkshire and research shows that reports of this activity tend to drop in areas where these zones have been set up.
PC Andrew Hood, neighbourhood ward officer for Wyke, said:
“Cold calling can be very intimidating, particularly for vulnerable members of the community.
“This zone will help protect them from illegal traders or bogus officials. It will also give them the confidence to say ‘no’.”
David Lodge, head of West Yorkshire Trading Standards, said:
“This is a simple, yet effective scheme that protects residents from rogue traders and doorstep criminals. We urge residents to be vigilant when dealing with cold callers and to report those that choose to ignore the signs and stickers.”
Any complaints of individuals or companies persistently breaching the zone can be reported to the Bradford South Area Neighbourhood Team on 101 or by email at firstname.lastname@example.org
You can also report traders to West Yorkshire Trading Standards via the Citizens Advice Consumer Helpline 03454 040506.
For further information on Cold Calling Control Zones, please visit www.wyjs.org.uk