By Arooj Aftab (@AroojUrbanEcho)
So a few weeks ago it was announced that Europe’s biggest sneaker convention, Sneakerness, will be touching down in London for the first time ever in collaboration with Crep Protect. This will be held at the iconic SSE venue, Wembley, on 15 – 16 August this year!
If you haven’t already heard of Crep Protect, it is a hydrophobic solution which uses revolutionary nano-technology to create an invisible, protective barrier that prevents rain and stains from damaging footwear. This was set up by Jason Black and Imran Ahmed in 2012. With an amazing outcome, Crep Protect is now stocked at all UK high street footwear stores such as Footlocker and JD Sports and even fashion outlets like Urban Outfitters.
The first ever Sneakerness event was held in 2008 with a turnout of 2000 people attending. Today it has grown to be Europe’s largest sneaker exhibition with over 20,000 people attending at the events being held across Europe.
Head of Sneakerness, Giacomo Castelli said, “Ever since the first Sneakerness in Switzerland back in 2008, we have dreamed of bringing our event to London – after all, everybody in the sneaker and streetwear world looks to the city for inspiration. Now, after establishing a successful annual tour over the years with fixed dates in Zurich, Amsterdam, Paris, Cologne and Warsaw, we’re making the move over the channel, and we’re more than excited to see Sneakerness London coming together so soon. With strong local partners and the input from the vibrant British scene this is definitely going to be one for the ages.”
Co-founder and director of Crep Protect, Jason Black also spoke saying “The sneaker community is absolutely thriving in the UK and an integral part of the culture – and as the premier sneaker event in Europe, we felt it was important that Sneakerness have a presence over here. As such, we began discussions with the Sneakerness team about working with them to bring it to London. The iconic The SSE Arena Wembley is an ideal home for it and we’re really excited to be involved with such a massive and prestigious sneaker event.”
SAVE THE DATE! Tickets for the event will be released later in the year.
To keep up to date with the upcoming event you can follow both twitter pages at: @sneakerness & @crepprotect