Before you read further into this post, check your care label on your shirt, jumper or jacket. Where’s it made? – Note it down.
Earlier this week, I was sat watching a fashion film. All jolly and happy thinking “Yay fashion”, pretty much just anticipated to see what was in store.
About 50 seconds into the introduction, the whole story and narrative of the film was made clear on what it was going to be about. I was instantly aware that this wasn’t about the type of fashion I was wanting to hear or see. It got a little deep. ‘The True Cost’ is a documentary that digs deep and under into the world of our clothing. Throughout the film played the true gritty dark reality of the fast fashion supply chain; A structure that has lost the lives of many factory workers in the poorest of conditions.
Covering the 2013 disaster in Bangladesh of the Rana Plaza factory collapse, which we saw a staggering 1,000+ employees killed; the workers constantly complained about the cracks in the wall and the unsafe working conditions, however, this didn’t seem to bother a clothing executive from Joe Fresh who said “there are a lot worse things they could be doing.”
Not only has the result of fast fashion claimed many lives, but it has also completely changed some for the worst. From working in the awful polluted environment surrounded by pesticides and chemicals, it has caused an increase in cancer and birth defects as well as damage to the skin and body.
As the film continued, I began to get a little awkward with myself. I’m sitting watching this film wearing my shirt and jacket by The Kooples and jeans by ZARA, whilst seeing the effects of how our clothing is made right in front of me. The guilt was real.
This film has made me think in a different way in terms of economy, the environment and on our consumer behaviour. It’s all a massive eye opener. I hope more people are made aware of the efforts behind our clothing. I just think many people have just turned a blind eye because this subject matter it “not popular” as there is other things going on in this world which are seen as worse.
The question is, people died for your clothes, what action are you going to take? Think.