The awards are run by the public relations firm Westminster PA, with an administrative panel which includes Channel 4’s Michael Crick, but are voted on by members of the public. George Galloway won the award for the backbencher ‘most engaged with his constituents’.
“While of course I don’t take this altogether seriously,” said Galloway, “there is a serious point here about how best to communicate in the 21st Century. Twitter, the social media generally, are the new way to get your message out instantly, effectively and without mediation or interference, directly to your constituents and supporters. So much for licking stamps!”
Galloway added that he believed the social media had played an important part in his by-election victory and would do so in the forthcoming General Election.