Health & Diet 

Hospital dietitians zoom in on success with YouTube project

Dietitians from Bradford Hospitals NHS Foundation Trust are playing a starring role in an innovative patient education project that brings information to life through video.

And it’s a project that has now prompted the launch of their very own YouTube channel.

It came about when the Trust’s Head of Service, Jackie Loach and Principal Dietitian, Johanne Bird were introduced by Cindy Fedell, Director of Informatics to the team at the Working Academy at Bradford University.

dietitians-youtube-initiative1-2Dietitians joined forces with Simon Couth, Head of the Working Academy and Rachel Bottomley, a Media student at the University to develop promotional videos about the services on offer from the Diabetes, Weight Management and Cardiovascular Disease teams within the Trust’s Dietetic Service.

As part of this work, the dietitians have launched their very own YouTube channel, which showcases brief videos giving details of the services on offer and what benefits they may bring to patients.

Nic Whitehead, the dietitian leading the project said: “It gives patients the opportunity to learn more about our services and staff and the help we can offer them in managing and living well with their health conditions. The clips also highlight how people can find out more and access the services”.

The videos will be promoted on the Nutrition and Dietetics Service twitter account (@BTHFTdietitians) and Facebook Page as well as the Trust website.

Dietitians will be directing patients to the videos to encourage patients to access the services which suit them best.

The team is hoping other trust staff and the wider health community will also use the video clips to help ensure the right patients are signposted to the right service for them.

They also plan to develop the videos to include other areas of their services in the future and continue to work with animation and computing students at the Working Academy on digitalising one of their most used patient educational resources which helps people with diabetes understand their condition.

You can visit and subscribe here or search ‘Bradford Dietitians’ on YouTube – once they have 100 subscribers they will be able to change the channel name to something more catchy and meaningful – so please subscribe!


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