Lifestyle Urban Echo News 

Inspiring love & friendship

Since 1995, when the first online dating site was launched, meeting potential partners online has now become part of everyday life for millions of people around the world. Having gained popularity from traditional dating services such as speed dating, one in five relationships in the UK now starts online, and almost half of all British singles have searched for love on the internet.

With so many people doing everything from shopping to socialising online, the internet is an obvious path to love and friendship. The main advantage of online dating is that couples are more likely to be on a level playing field and share the same goals and aspirations.

Founder and owner of Asian Elite UK, Durrey Shahwar, couldn’t agree more: “Relationships that begin online are more likely to be based on a shared value system, the same interests and shared lifestyle preferences, as opposed to a relationship based on chemistry alone, which tends to fade first in a relationship.”

The driving force behind the business, Durrey is a cosmopolitan Asian-British female who has worked all over the world, particularly for Royal families overseas. Whilst loving the life she lived, she wanted to settle down and raise a family. “Asian Elite UK is important to me as I want to help people find love and friendship. I have settled down with two wonderful children and my aim is to help people find their perfect partner too”.

“Over the last 40 years in the UK, life expectancy has been increasing. We recognise that men and women are living longer and people are marrying later in life. The ‘deadline’ of thirty for young women to marry is outdated and couples who marry at 39 have as long together now, as those who married at 29 in previous generations.” says Durrey.

The business has attracted clients in the UK and internationally and offers a range of memberships, starting at £30 per month up to £180 for a 12-month package. Their members include successful international businessmen and entrepreneurs, who have chosen the bespoke one-to-one matchmaking service that Asian Elite UK offers. They value the benefits of introductions through a personally assigned matchmaker, which costs £1,000 and is tailored to their specific needs.

“Our personal approach is fundamental to our service and sets us apart, helping people to find genuine relationships. We provide a matchmaking service that truly offers something for everyone, whether that’s friendship, a romantic relationship or marriage” says Durrey. Reflecting the success achieved so far, the service has brought together singles who have gone on to have happy relationships, engagements and marriage.

So, if you’re looking for the opportunity to meet confident and like-minded people, whatever your ethnicity or religion, Asian Elite UK can help you meet singles who complement your personality, values and aspirations.

To take advantage of a free Silver Asian Elite UK membership, contact the team on: 02030702844, or visit, or

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