An enterprising pair from Bradford have launched a new hyper-local app which gives access to exclusive offers from local businesses.
George Filippis and Stavros Violaris created Appareo as a way for small businesses to connect with consumers without massive overheads.
The app, which is available in all mobile formats, has already been downloaded 1,000 times since its launch just a few weeks ago and currently contains offers from around 80 businesses.
Stavros said: “We wanted a way for businesses in Bradford to be able to promote their offers to people nearby and obviously mobile technology is the way to go.
“The app lets you search for offers you’re interested in, either by type or by location, helping you get, for example, a discount on your lunch or advance notice of a sale at your favourite independent retailer. It links with Google Maps, so can even give you directions to the shop you want to visit.”
George added: “With a high street dominated by big brands for so long, independents are making a comeback and its platforms like Appareo which make advertising and reaching consumers affordable for them. We’re a small business helping small businesses.”
Advertising on the app has been popular due to the reasonable rates – starting from just £10 a month.
Junaid Akhbar, owner of Café Zoya, said: “It can be expensive for small businesses to advertise, even online, and I’m always looking for new ways to promote my business. I thought Appareo sounded like a good idea because it was targeted at people in my area and it was well-priced.”
George added: “We knew it was important to keep the rates reasonable so that small and medium businesses would see it as an attractive concept. The low charges plus access to customers who have opted in have proved a real draw and we’re seeing more interest from new businesses every week.”
While the app is only focused on Bradford offers at the moment, the budding entrepreneurs have plans to expand the coverage to areas like Leeds, Huddersfield and Halifax. George (26) and Stavros (23) are also currently recruiting for a developer to join the team as their plans for expansion take place.
George graduated from the University of Bradford this year with a BSc in Business Administration and Management and Appareo is his first business. Stavros completed the same course the year before and both have been working on the app for more than a year.