The Broadway Bradford has announced the start of a campaign to help combat West Yorkshire’s growing hunger crisis by launching an appeal for food donations from the residents of Bradford. Working alongside Pulse Radio, The Broadway has donated £100 of items to the Foodbank Appeal.
The public are encouraged to donate any non-perishable food items from 25 June till the 22 July. The drop off point at The Broadway is located by the Customer Services desk.
Ian Ward, General Manager at The Broadway, said: “No one should ever have to go without food and we’re asking anyone who has the means to donate, to come along to the centre and contribute. Items we’re collecting include non-perishable food items such as cereal, soup, pasta, rice and tinned foods.
“We’re always overwhelmed by the generosity of our shoppers and we’re hoping that this appeal will help to make a real difference to any families struggling across Yorkshire.”
The appeal comes in response to figures that show that one in five families in the UK lives below the poverty line and last year 2,424 three-day emergency food parcels were given out to people in crisis. Many families are now finding themselves under a bigger strain than ever, given that the government has now ended free meals for children during the school holidays.